Ideas: Insights on Digital Strategy
Practical tips for small businesses and nonprofits — on digital strategy, AI tools, and getting your online presence right. Occasional reflections on work, values, and doing things differently.
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Digital on a Shoestring — What Nonprofits Should Prioritise
A clear website, an easy donate button, and an email list. Where to focus your digital efforts when you can't do everything.
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Sunset on Retainers
Why I moved away from ongoing retainers and now focus on building client capability instead.
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What Your Small Business Website Actually Needs (And What It Doesn't)
Don't overwhelm your website visitors, reduce noise and make the action you want them to take, as clear as possible
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